In this article in a series of eight, we unpack the 7th benefit of Dynamic Strategic Management (DSM):
Benefit 7 – External Congruence: Stay Relevant and Achieve Success
To achieve strategic success and maximize your organization’s strategic plan, it’s crucial to stay in tune with your environment.
While it’s easy to focus internally, successful organizations understand the importance of being aware of external factors.
Without actively understanding how your organization meets stakeholder needs and adapts to the changing environment, you risk becoming irrelevant and unable to fulfill your mission.
There are two essential areas of awareness:
- External Environment: Is your organization actively keeping up with how the broader political, economic, and social environment is evolving? This also includes understanding your community’s environment. By doing this well, you can turn threats into opportunities and proactively take advantage of shifts in your environment.
- Stakeholders: How well do you understand the changing wants, needs, and desires of your stakeholders? From donors to volunteers to the people you serve, organizations have multiple stakeholders. DSM allows you to constantly focus on meeting their changing needs.
By incorporating insights from the environment and stakeholders throughout your planning and implementation process, DSM helps you navigate external factors and ensure your organization remains relevant and successful in the present and future.
Successful groups take it a step further by integrating systems that provide a comprehensive and constant understanding of the ecosystem they operate in. They prioritize proactive adjustments to stay ahead of changes in their environment.
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